Scot Hollonbeck chosen as Director of Partnerships and Outreach at adaptedSPORTS

The American Association of adaptedSPORTS™ Programs (AAASP) has announced the addition of Scot Hollonbeck as Director of Partnerships and Outreach.

Hollonbeck will play an integral role in fostering state and national level support for implementation of, and access to, school-based sports programs for students with physical disabilities or visual impairments. He brings more than 15 years of professional cause and sports marketing expertise to AAASP, and is a well-respected member of the disabled sports community.

“We are honored that Scot’s journey brings him to our association,” said Tommie Storms, AAASP Director of Operations/Co-founder. “ He is one of the most knowledgeable professionals in the world of disability sports and marketing. As more and more groups and families of children with disabilities seek our expertise, it’s important that the best minds in this field are on our team.“

Hollonbeck, a former world-class wheelchair racer, is a staunch advocate for access and inclusion in sports.

“The importance of interscholastic sports to student development was crystallized for me when I was paralyzed as a high school freshman,” said Hollonbeck. “ In one moment basketball, football, track and swimming were gone. The teammates, practices, competition, and coaches who had such a positive influence on my life were gone. From the sidelines, I dreamed of the types of programs that AAASP has created. It is a privilege to work with this organization and states such as Georgia that are truly committed to providing sports access to all of its students.”

As principal and owner of a sports marketing firm, Hollonbeck’s clients included The Hartford Insurance Company, Chicago Marathon, Visa, Home Depot, and Champion Sportswear. He has worked with companies such as The Coca-Cola Company to market the 1996 Olympic and Paralympic Games, and has developed and managed Olympic and Paralympic sponsor programs, as well as organized a multitude of national and international sports events. Hollonbeck was a student athlete at the University of Illinois, Urbana-Champaign. He has been a disabled sports advocate since 1987 and was a world-class wheelchair racer competing nationally and internationally from 1990 to 2005. After four Paralympic and four Olympic Games, Hollonbeck retired from track and road racing as a multi-medalist and world record-holder.