GHSA Announces 3-Year Partnership With Alfa Insurance

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The Georgia High School Association (GHSA) is pleased to announce a new three-year partnership with Alfa Insurance®. The company will serve as the exclusive Home, Auto, Life and Property Insurance partner of the GHSA Football State Championships.

The partnership provides Alfa® an opportunity to reach football fans across the state of Georgia. Throughout the GHSA football season, Alfa will sponsor the “Offensive Line of the Week.” Alfa agents will have the opportunity to present the award to the winners at their school each week. As the presenting sponsor of the GHSA Football State Championships, Alfa Insurance will be integrated into the TV and radio broadcast, have a social media presence and on-site activation during the championships. Agents will also be featured in a spotlight series honoring those who are making a difference throughout their respective communities.

“The GHSA is excited to partner with Alfa Insurance as the presenting sponsor for the GHSA Football State Championships. Throughout the process that led to this announcement, it became clear that our organizations mutually understand the value of high school athletics. Our shared beliefs are that high school sports and activities provide opportunities for students to learn life lessons that teach goal setting, leadership, teamwork and sportsmanship. These attributes provide the foundation to becoming contributing members of society. The GHSA looks forward to the partnership with Alfa Insurance in providing opportunities for Georgia’s student-athletes,” said Executive Director of the GHSA Dr. Robin Hines.

“We are proud to partner with Georgia High School Association in supporting the development of student athletes,” said President and CEO of Alfa Insurance Co. and the Alabama Farmers Federation Jimmy Parnell. “Alfa has enjoyed a longstanding relationship with the Alabama High School Athletic Association and understands the value of connecting with the communities we serve through high school sports. GHSA is helping grow the next generation of leaders by encouraging hard work, sportsmanship, resilience and teamwork. Alfa team members share these values and are proud to join GHSA in supporting high school sports.”

About Alfa Insurance

Alfa Insurance® has served Georgia residents for more than 50 years with a full line of auto, home, life, and business policies. Alfa agents and adjusters live in the communities they serve, providing personalized service and superior claims satisfaction. Founded in 1946 by the Alabama Farm Bureau, Alfa insures more than 1.2 million property units across Alabama, Georgia and Mississippi and has over $32 billion of life insurance in force. The company’s footprint extends to 14 states through its nonstandard automobile insurance company, Trexis. For more information, visit

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