Varsity Brands to Become Premiere Distribution Arm for Schools and Support AAASP’s Branding Efforts for Events
Atlanta, July 14, 2025– The American Association of AdaptED Sports Programs (AAASP) is excited to announce that AAASP and BSN Sports, a Varsity Brands company, will partner to distribute equipment and uniforms to AdaptED Sports school districts and teams across the state of Georgia.
In addition to the distribution partnership, Varsity Brands and AdaptED Sports agreed to a branding partnership that allows AdaptED Sports the opportunity create items for branding gymnasiums and sporting events to help elevate awareness of AdaptED Sports across Georgia.
“Varsity Brands and BSN Sports has worked in the sports business for more than 50 years ; they understand the needs of education-based athletics. We are excited to partner with them to improve ordering access to schools and fully launch our branding campaign to increase awareness of AdaptED Sports,” said Dr. Jenny Millward, AAASP Executive Director.
AAASP is proud to unveil the branding look at the Georgia Association of Educational Leaders (GAEL) Conference in Jekyl Island this week. Please stop by the booth, if you are in town for the conference!
AAASP would like to thank BSN Sports’ Dr. Alan Long and Zeke Sammons, as well as Varsity Brand’s Andrew Bush for their incredible hospitality and support of athletes with physical disabilities in Georgia.
Varsity Brands is the premier provider of customizable team sports, cheer, dance, band, and yearbook services, experiences, and products. The company’s mission is to elevate the student experience, positively impacting the lives of over 55 million young people nationwide. Its divisions—BSN SPORTS and Varsity Spirit—champion youth participation and celebrate their achievements, fostering passion, enthusiasm, and community engagement. The company serves elementary, middle, and high schools, colleges, universities, gyms, club select teams, and professional sports. Explore how Varsity Brands is shaping the future of youth engagement and making a difference in the lives of young people across the country at varsitybrands.com.
The American Association of Adapted Sports Programs (AAASP), headquartered in Atlanta, Georgia, will celebrate its 30th year as a not-for-profit association dedicated to developing interscholastic adapted sports programs in partnership with national, state, and local educational agencies this year. AAASP represents a standardized approach to extracurricular adapted team sports and has developed one of the nation's most comprehensive school-based athletic programs for students with qualifying disabilities attending elementary, middle and high schools. For more information, please visit our website at http://adaptedsports.org or join our conversations on X at: @AdaptedSports
